TNC SOCIAL MEDIA
The Nature Conservancy social media channels have over 3 million followers across Instagram, Facebook, X, LinkedIn, Threads and TikTok. I've supported and led in every capacity, from content creator and writer to project manager and publisher. Currently, I manage 3 creatives with specialities in video, photography, and editorial.
While the brand identity is educational and approachable, my team found a balance in tones across the board. This range is found in copy that is informative and actionable to referencing pop culture, humorous or sentimental when appropriate.
(Roles: Project Management, Production)
I support the cause marketing team on developing partnerships with celebrities and influencers that align with the mission brand and voice. This spring, The Nature Conservancy had the opportunity to collaborate with environmentalist and drag artist Pattiegonia to bring awareness to TNC's prescribed fire work in the field.
On tiktok, The Nature Conservany's videos are relevant to nature and the outdoors. This summer, I asked TNC's intern to work with our creative to develop this concept and lean into the fun of the gen-z edit trend. I also support the midwest office of The Nature Conservancy with ideation that led to a viral video with over 3 million views.
RECENT POSTS
In 2024 and as a part of the Speak Up for Nature campaign, I led with ideation on storytelling in a short and sweet way - seen through the eyes of lives that rely on nature directly. This vision was brought to life by our editorial illustrator and resonated with our audiences. This comic style content kicked off a series that will live across the TNC channels.
